Fitness Trends In 2024, According To Experts

When it comes to wellness, each year brings a new slate of trends, as many individuals try to hack their health with the hopes of feeling their best.

Plants

When it came to nutrition in 2023, plants were a priority. Data from the social media platform TikTok underscores just how popular plant-based diets are; #plantbased garnered 1 billion views in the U.S. over the last 12 months. Meanwhile, #plantbasedrecipes racked up 200 million views over the past year

“The food processing and synthetic biology industries continue to conjure ways to promote ‘sustainable’ plant-based meat-mimicking products, including fish-mimicking products,” notes Kara Collier, a registered dietitian nutritionist and co-founder of Nutrisense. “Where the nutrition science community remains skeptical and conflicted over some of these products, marketing efforts are seizing the moment to appeal to trends in plant-based approaches popularized by some in the media.”

Protein

The macronutrient protein proved to be popular in 2023—in fact, TikTok data shows #highprotein scored a whopping 2 billion U.S. views over the last 12 months[3Indeed, the majority of Forbes Health Advisory Board members who provided their predictions noted the popularity of protein isn’t going away anytime soon—particularly plant-based picks.

Well-Rounded Diets

Nutrition professionals continue to recommend this eating pattern as one of the best for optimal health and optimal enjoyment, which ensures folks will make it a lifestyle

Sustainability

upcycling and repurposing food as a trend in the new year, particularly utilizing ingredients that would otherwise be discarded or may not be as “pretty,” for other finished food products.